"We were very pleased with the intensive pre-conference on pricing strategies that The Pricing Institute conducted at our National Arts Marketing Project Conference. The feedback we received from the attendees was enthusiastic and positive. In fact, the day of the session people were stopping me in the hallway to say how riveting the session was. This topic is of paramount interest to arts organizations in these hard financial times."
Julie Peeler, Vice President of Private Sector Initiatives
Americans for the Arts
Upcoming Events
January 17-19 2012, INTIX 33rd Annual Conference and Exhibition
Steven Roth will speak on "Implementing an End-to-End Revenue Management Strategy" on Tuesday 17 January in San Antonio, TX.
Recent Events
November 13, 2011, National Arts Marketing Project Conference
Steven Roth will be speaking on "Dynamic pricing and revenue management: taking it to the next level" and Tim Baker will be speaking on "Consumer Psychology: Understanding Audience Behavior Through Science" at the National Arts Marketing Project Conference in Louisville, KY.
November 17, 2011, Museum Computer Network Conference
Steven Roth spoke on "Maximizing the Value of your Visitor and Member Data" in Atlanta, GA.
November 18 2011, Performing Arts Centers Conference - Marketing Consortium
Steven Roth delivered a presentation titled "Maximizing ticket revenue by understanding the psychology and practicality of pricing and house scaling" for PACC Marketing at New York City Center.
The Pricing Institute was a sponsor of the 2011 Tessitura Network Learning & Community Conference
June 22, 2011, New York City. Audience Outreach & Development Forum.
Steven Roth gave a presentation on Strategic Pricing for the Audience Outreach and Development Forum sponsored by Bloomberg Philanthropies Arts Advancement Initiative and the DeVos Institute of Arts Management at the Kennedy Center.
May 24 2011, Arts & Business Council of Greater Boston - Pricing Workshop
Steven Roth gave a workshop on "Pricing Theory and Best Practices: How to Make Revenue Management Work for Your Arts Organization," co-sponsored by ArtsBoston.
January 18-20 2011, INTIX 32nd Annual Conference and Exhibition
Steven Roth gave two presentations on Customer Relationship Management (CRM) at the International Ticketing Association 2011 annual conference in San Francisco.
November 13 2010, National Arts Marketing Project Conference
The Pricing Institute presented "The Price is Right: Take a Fresh Look at Your Prices and Hidden Revenue" at the National Arts Marketing Project Conference in San Jose, CA.
June 2010, Arts Regional Initiative, sponsored by the James Irvine Foundation
The Pricing Institute presented "Pricing for the Arts" workshop and consulting sessions for the Arts Regional Initiative, sponsored by the James Irvine Foundation. June 21-22, Los Angeles, CA.
January 27 2010, ArtWorks for Virginia conference
Steven Roth gave a presentation titled "Pricing Strategies for Income Growth" at the ArtWorks for Virginia conference in Richmond, VA, on Wednesday, January 27th
October 9 2009, NAMP radio podcast
Steven Roth was the guest panelist on the pilot podcast for NAMP Radio, the official podcast of the National Arts Marketing Project and Artsmarketing.org. The podcast topic was "Marketing measurement: stories in building measurable marketing efforts." The podcast was hosted by Ron Evans, Group of Minds, and the permanent panelists were Matt Cambell, Director of External Relations at Stanford Lively Arts, and Maris Smith of situation interactive.com. Podcast is available at http://artsmarketing.org/nampradio.