"We were very pleased with the intensive pre-conference on pricing strategies that The Pricing Institute conducted at our National Arts Marketing Project Conference. The feedback we received from the attendees was enthusiastic and positive. In fact, the day of the session people were stopping me in the hallway to say how riveting the session was. This topic is of paramount interest to arts organizations in these hard financial times."
Julie Peeler, Vice President of Private Sector Initiatives
Americans for the Arts
Upcoming Events
November 13, National Arts Marketing Project Conference
The Pricing Institute will be presenting "The Price is Right: Take a Fresh Look at Your Prices and Hidden Revenue" at the National Arts Marketing Project Conference, at 10:45 am, Saturday, November 13th in San Jose, CA.
Recent Events
June 21-22 2010, Arts Regional Initiative, sponsored by the James Irvine Foundation
The Pricing Institute presented Pricing for the Arts workshop and consluting sessions for the Arts Regional Initiative, sponsored by the James Irvine Foundation. June 21-22, Los Angeles, CA.
January 27 2010, ArtWorks for Virginia conference
Steven Roth gave a presentation titled "Pricing Strategies for Income Growth" at the ArtWorks for Virginia conference in Richmond, VA, on Wednesday, January 27th
October 9 2009, NAMP radio podcast
Steven Roth was the guest panelist on the pilot podcast for NAMP Radio, the official podcast of the National Arts Marketing Project and Artsmarketing.org. The podcast topic was "Marketing measurement: stories in building measurable marketing efforts." The podcast was hosted by Ron Evans, Group of Minds, and the permanent panelists were Matt Cambell, Director of External Relations at Stanford Lively Arts, and Maris Smith of situation interactive.com. Podcast is available at http://artsmarketing.org/nampradio.
October 30, 2009 9:00 am - 5:30 pm, National Arts Marketing Project Conference, Providence, Rhode Island Pre-Conference Pricing Intensive
Get answers to your persistent pricing questions: Are you capturing the full income potential from your programs? Do your prices reflect the full value of your programs? Are you offering discounts to the very customers who are most able to pay? Can you adjust prices in response to actual sales patterns? At the Pricing Institute, decision-makers get solid grounding in the economic principles of pricing and a framework for considering future pricing decisions. Exercises were led by Tim Baker, Cambridge, UK; Steven Roth, Boston, of The Pricing Institute; and guest presenter Alan Brown, WolfBrown, San Francisco.
More information
June 4 2009, 2:00-3:30. 2009 TCG National Conference - Baltimore, MD.
Steven Roth presented..."Pricing Strategies for Income Growth"
This session offered pricing decision-makers a solid grounding in the economic principles of pricing as well as a framework for considering future pricing decisions.
More information
May 11-13 2009, Arts Council Silicon Valley & Artsopolis presented... The Pricing Institute
The Pricing Institute provided key insights in pricing strategies and implementation to Bay Area Arts Organizations.
More information.
March 5 2009, Arts & Science Council of Charlotte, North Carolina
Steven Roth presented "Pricing Seminar-Strategies for Income Growth!", a full-day pricing workshop as part of the National Arts Marketing Project's (NAMP) Nonprofit Marketing Training.
More information.
February 6 2009, Southern Utah University
Steven Roth delivered the inaugural presentation, entitled "Is the Price Right?", for the Utah Center for Arts Administration at Southern Utah University.More information.
February 5 2009, Salt Lake City
Steven Roth gave a presentation on dynamic pricing and revenue management at the International Annual Conference and Exhibition of the International Ticketing Association (INTIX). More information.
November 2008, Houston
Steven Roth and Tim Baker presented a one-day intensive pricing workshop at the 2008 National Arts Marketing Project Conference, a program of Americas for the Arts. More information.