The Pricing Institute

"I have only outstanding things to say about the support and insights we received from you!"


Robin Barnes, Marketing Director
Philadelphia Live Arts Festival

  • Are you capturing the full income potential from your programs?
  • Is price becoming a barrier to sales?
  • Are you worried that you're offering discounts to the very customers who are most able to pay?
  • Are you able to adjust prices in response to actual sales patterns?
  • Can you forecast the impact of price changes on income and attendance?
  • Do your prices reflect the value of your programs?
  • Have you taken a close look at your pricing in the past three to five years?

The Pricing Institute has the experience and expertise to answer these and other challenging pricing questions. Our practitioners have worked on pricing strategy for more than 150 arts organizations worldwide.

November 13, National Arts Marketing Project Conference
The Pricing Institute will be presenting "The Price is Right: Take a Fresh Look at Your Prices and Hidden Revenue" at the National Arts Marketing Project Conference, at 10:45 am, Saturday, November 13th in San Jose, CA.
More information on our Events page.

The Pricing Institute is a sponsor of the 2010 Tessitura Network Learning & Community Conference