The Pricing Institute is a joint venture among Steven Roth, a Boston-based independent marketing consultant with experience in both commercial entertainment and nonprofit arts marketing; Baker Richards Consulting, one of Europe's leading consultancies providing marketing, data analysis and pricing counsel to the arts; and WolfBrown, a leading U.S. arts management consulting firm.
Steven Roth, President
Steven Roth is an independent marketing consultant with more than 20 years of experience in creating, executing, and measuring results-oriented marketing programs for commercial and not-for-profit organizations. As a recognized leader in the field of direct and database marketing, Steven has been published by the Direct Marketing Association, has been a speaker at industry conferences and a guest lecturer at the Boston University Graduate School of Management. Steven began his career as the Marketing Director for the Shubert Organization, where he was part of a team that launched Tele-Charge, the first automated ticketing service dedicated solely to the sale of theater tickets. Currently, he is Board Chair of Arts Boston, a 170-member audience development organization.
Baker Richards
Baker Richards is a leading international consultancy in the non-profit sector, specializing in marketing, pricing, research and analysis for arts and cultural organizations.
Tim Baker's work includes consultative studies, major policy research and primary research, but his principal focus is on helping arts organizations realize greater artistic freedom through a more market-based approach and increased financial self-sufficiency. Since co-founding Baker Richards in 2003, he has led the development of innovative techniques for researching price demand and developed a model for understanding the multiple and complex variables that can be used to optimize pricing strategy.
Debbie Richards is a consultant and researcher, specializing in marketing and pricing. Her work focuses on helping individual arts organizations to realize their financial and marketing potential, thereby facilitating their ability to pursue wider artistic and social aims. Since co-founding Baker Richards in 2003, Debbie’s work has included feasibility studies, business planning, marketing strategies and primary research. She has also led on many of the company’s pricing projects and heads up the Baker Richards pricing work in continental Europe.
For more information about the company, or the rest of the team, please visit www.baker-richards.com.
Alan Brown
Alan Brown, principal of WolfBrown, is a champion for innovation, change and sustainability in the nonprofit arts industry. As a researcher and consultant, he has studied audiences, visitors and patterns of cultural participation in almost every major market in the U.S. His work focuses on understanding consumer demand for cultural experiences and on helping cultural institutions, foundations and agencies to see new opportunities, make informed decisions and respond to changing conditions.
Visit www.wolfbrown.com for more information about Alan and his work.