"We have never worked with a team that was so deep into the details, yet came up with creative, intelligent, broad-ranging recommendations."
Ed Cambron, Vice President, Marketing and Public Relations
The Philadelphia Orchestra
The Pricing Institute is a joint venture among Steven Roth, a Boston-based independent marketing consultant with experience in both commercial entertainment and nonprofit arts marketing; Baker Richards Consulting, one of Europe's leading consultancies providing marketing, data analysis and pricing counsel to the arts; and WolfBrown, a leading U.S. arts management consulting firm.
Steven Roth, President
Steven Roth is an independent marketing consultant with more than 20 years of experience in creating, executing, and measuring results-oriented marketing programs for commercial and not-for-profit organizations. As a recognized leader in the field of direct and database marketing, Steven has been published by the Direct Marketing Association, has been a speaker at industry conferences and a guest lecturer at the Boston University Graduate School of Management. Steven began his career as the Marketing Director for the Shubert Organization, where he was part of a team that launched Tele-Charge, the first automated ticketing service dedicated solely to the sale of theater tickets. Currently, he is Board Chair of Arts Boston, a 170-member audience development organization.
Baker Richards Consulting
Baker Richards Consulting specializes in pricing research and data mining, helping cultural organizations across Europe maximize their earned income. The company has undertaken over two hundred consultancy projects and applies a rigorous but friendly approach to helping organizations realize their potential.
Tim Baker left the Scottish Chamber Orchestra in 1999 after seven years as Marketing Director, before which he was Head of Marketing at the London Symphony Orchestra. Tim was a non-executive Director and then Chair of the Arts Marketing Association and is currently a member of the Board of the Britten Sinfonia. He has spoken at numerous conferences, and is author of classical music marketing book, Stop Reinventing the Wheel, published by the Association of British Orchestras and the major chapter on pricing strategy in a book on ticket pricing, shortly to be published by Arts Council England.
Debbie Richards began her career working for the Know How Fund and as a Marketing Officer for a touring theatre company, after graduating with an MA in English Language & Literature from Oxford University. She worked as Marketing Manager for Trinity (a performing arts center) and as Marketing Manager, then Producer, for Creation Theatre Company, a commercial, site-specific theatre company, based in Oxford. Debbie has spoken at conferences in the U.K., Europe and the USA and spent four years as a non-executive Director of the Arts Marketing Association.
For more information about the company, or the rest of the team, please visit www.baker-richards.com.
WolfBrown
Alan Brown, principal of WolfBrown, is a champion for innovation, change and sustainability in the nonprofit arts industry. As a researcher and consultant, he has studied audiences, visitors and patterns of cultural participation in almost every major market in the U.S. His work focuses on understanding consumer demand for cultural experiences and on helping cultural institutions, foundations and agencies to see new opportunities, make informed decisions and respond to changing conditions. Visit www.wolfbrown.com for more information about Alan and his work.